In today’s world, where everyone and anyone can make their own website on whatever topic they choose, there are literally hundreds of thousands of links and URLs out there. When you think about the scope of websites that exist, it may seem impossible that your website will pop up on the first page of a search results list.
This is where search engine optimization, or SEO, comes in. SEO is a tool that will help a search engine, like Google or Bing, find your site in a sea of similar links. But how do you know what SEO tools will be most effective for your business?
SEO analysis is a service that many website marketing companies offer. In a nutshell, a good SEO analysis from a trained website marketing company will evaluate your entire website and provide statistics on a number of factors that will then be able to tell you how to best apply SEO techniques to make your business stand out.
Some website platforms, like WordPress, offer a limited number of statistics that you can use as a sort of SEO analysis, like how many hits your site sees on a daily basis, but there are a number of reasons why hiring a website marketing company to perform a more in-depth analysis can be beneficial.
Here are just a few of the things a professional SEO analysis can tell you:
1. Statistics. A good website marketing company will be able to provide you with an almost unlimited number of statistics after they perform their analysis. Not only will they be able to tell you the number of hits your site sees and where they’re coming from, but how many people search for keywords related to your business each day, what websites they’re finding and how the competition may be pulling your potential customers to themselves instead of you.
2. Keywords. After a website marketing company is done with your SEO analysis, they should be able to provide you with a variety of keywords that relate to your site that search engines will pick up on. The more keywords you have on your site, the higher up on the results list you’ll be able to climb.
3. Site recommendations. After the SEO analysis is complete, a good website marketing company will have a game plan in place to take your site from good to great. They’ll be able to work with you to make sure your website is getting as much traffic as it can possibly get – and more traffic means more business.