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Google Ads Is Getting Rid of Average Position on September 30

Google To Sunset Average Position Metric As announced by Google earlier this year, average position will soon no longer be part of Google Ads. Google will begin sunsetting the average position metric the week of September 30. Instead of average position, Google says advertisers should transition to using the position metrics introduced last year. These […]

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The Increasing Popularity of Voice Technology

Companies and Consumers Shift Focus Towards Voice Technologies Voice technology continues to rise and is quickly becoming the norm for all brands looking to reach and better engage consumers. Assistants like Apple’s Siri, Amazon Alexa, or Google Assistant are becoming staples in our everyday lives and are promoting the adoption of voice technology. Despite concerns […]

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How Google Search Recent Changes Will Affect SEO

Google Search Updates To Spark Change In The World Of SEO Google is currently undergoing significant changes that are going to affect the way we do our research, and subsequently influence the SEO world. Let’s take a look at how these changes will affect SEO. Google Discover Google Discover is a content recommendation platform based […]

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Facebook News Feed Ads Are Changing

Facebook to Update Its Ad Format Significant changes are currently happening at Facebook. The latest? Big updates to their ad front. If you’re using Facebook for advertising, then you need to be aware of this update. Starting August 19, Facebook is rolling out changes to their ad layouts, taking them from a 2:3 aspect ratio […]

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Paid Search Continues to Dominate Digital Ad Spend

Paid Search Leading the Digital Ad Landscape According to new data, paid search remains the dominant digital ad channel, accounting for the largest chunk of most marketers’ digital ad budget. A recent survey conducted by Marin Software’s State of Digital Advertising found that on average, paid search accounts for 39% of total digital ad budget. […]

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How Design Brands Your Story

Using Story Telling and Creative Design to Strengthen Your Brand For any business, your website is one of the most influential aspects of your branding. Think of it as the face of your brand, or the hub where everything related to your business and branding exists. Considering the fact that 81% of customers do research online […]

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