Searcher Intent is Your Golden Ticket to Effective Content Marketing

How to Build A Content Marketing Strategy to Reach Your Target Audience Do you know what your audience is searching for and why? Understanding user intent is the first, and one of the most important steps towards developing an effective search engine optimization (SEO) and content marketing strategy. Having a solid grasp on the different […]

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How Design Brands Your Story

Using Story Telling and Creative Design to Strengthen Your Brand For any business, your website is one of the most influential aspects of your branding. Think of it as the face of your brand, or the hub where everything related to your business and branding exists. Considering the fact that 81% of customers do research online […]

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Is Content Still King?

When it Comes to Content Marketing, Focus on Quality, Not Quantity A few years back, a certain phrase started popping up more and more frequently: “Content is king!” Back in 2016, many businesses shifted towards content marketing as a way to reach their audiences. Where blogs were once just a way to get much-needed keyword […]

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How to Market Your Brand to a Younger Audience

Ditch the Millennial and Gen Z Labels and Focus Your Digital Marketing On What Matters Millennials get a lot of criticism for a wide variety of things outside their control, with headlines complaining about everything from their love of avocados to how they’re supposedly “killing” every other traditional industry. The thing is, for all the […]

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Unleash Exciting Content for Tame Industries

How Content that Focuses on Users Helps You Stand Out From Crowded, Generic Industry Competition There’s an unspoken assumption that content writers can come up with amazing content that will wow readers and win big, no matter the industry. But not everyone wants to acknowledge that some industries, despite their importance, usefulness, or commonality, are […]

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You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

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