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Google Ads Is Getting Rid of Average Position on September 30

Google To Sunset Average Position Metric As announced by Google earlier this year, average position will soon no longer be part of Google Ads. Google will begin sunsetting the average position metric the week of September 30. Instead of average position, Google says advertisers should transition to using the position metrics introduced last year. These […]

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Facebook News Feed Ads Are Changing

Facebook to Update Its Ad Format Significant changes are currently happening at Facebook. The latest? Big updates to their ad front. If you’re using Facebook for advertising, then you need to be aware of this update. Starting August 19, Facebook is rolling out changes to their ad layouts, taking them from a 2:3 aspect ratio […]

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Paid Search Continues to Dominate Digital Ad Spend

Paid Search Leading the Digital Ad Landscape According to new data, paid search remains the dominant digital ad channel, accounting for the largest chunk of most marketers’ digital ad budget. A recent survey conducted by Marin Software’s State of Digital Advertising found that on average, paid search accounts for 39% of total digital ad budget. […]

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Using PPC to Amplify Your Message

Paid Ads Aren’t Just About Making a Sale As a business owner, do you ever feel that all your efforts to get your brand out there are hopeless? Let’s face it, we all have those moments of self-doubt. The constant grind of running a business adds up, and when those moments of self-doubt arise, it […]

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Google Brings Shoppable Ads to Google Images

New Product Promotion Format Put Ads in Image Search Results Google recently announced a new format for ads on Image Search, letting retailers highlight multiple products for sale within a single sponsored ad. Citing a recent study that showed that Google “is the first place US shoppers go to discover or find a new brand […]

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7 Ways to Improve PPC Ad User Experience

Why Improving PPC Ad Customer Experience Is Worth Your Time Did you know that nearly 70 percent of consumers say they distrust advertising? That’s not just billboards, print ads, or commercials, either. PPC—Google Ads and Facebook Ads, to name a few—faces just as many challenges as traditional advertising, if not more. That’s because digital ads […]

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