Tiles spell out search

An In Depth Look At Google’s Most Recent Colossal Update BERT

Answering Every Question You Ever Had About BERT Following the announcement and roll out of BERT, Google’s most recent massive algorithm update that has become a gamechanger in the field of search, some mystery still remains regarding what BERT will mean for marketers and SEO teams. To help clear up any confusion, we’ve answered some […]

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Searcher Intent is Your Golden Ticket to Effective Content Marketing

How to Build A Content Marketing Strategy to Reach Your Target Audience Do you know what your audience is searching for and why? Understanding user intent is the first, and one of the most important steps towards developing an effective search engine optimization (SEO) and content marketing strategy. Having a solid grasp on the different […]

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Woman phone up to her face while holding a tablet

The Importance of Optimizing SEO For Voice Search

Tips for Mastering Voice Search As technology and search algorithms constantly change and evolve, it’s no secret that staying current with developing trends is no longer optional for digital marketers. So, what’s the latest and greatest untapped opportunity for optimizing SEO that marketers should be taking advantage of? We’re talking about voice search. According to […]

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SEO: You’ve Got Questions, We’ve Got Answers!

SEO: You Have Questions, We Have Answers!

10 Questions All Businesses Have About SEO When you’re just getting started, figuring out how to make search engine optimization (SEO) work for your business can seem overly complicated. Navigating through the best practices while avoiding the common pitfalls is enough to make your head spin. But it doesn’t have to be this way. We’ve […]

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man typing on google homepage on laptop

Google Ads Is Getting Rid of Average Position on September 30

Google To Sunset Average Position Metric As announced by Google earlier this year, average position will soon no longer be part of Google Ads. Google will begin sunsetting the average position metric the week of September 30. Instead of average position, Google says advertisers should transition to using the position metrics introduced last year. These […]

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Google home speaker

The Increasing Popularity of Voice Technology

Companies and Consumers Shift Focus Towards Voice Technologies Voice technology continues to rise and is quickly becoming the norm for all brands looking to reach and better engage consumers. Assistants like Apple’s Siri, Amazon Alexa, or Google Assistant are becoming staples in our everyday lives and are promoting the adoption of voice technology. Despite concerns […]

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