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Your First Step as a Business Owner? Choosing Metrics

How to Choose the Right Primary Metric For your Business – And How These Metrics Apply to PPC When you start a company, you generally have a vision of where you want it to go, or how you want it to be. Having this vision allows you to make decisions quickly, knowing that it will […]

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Is Branding Making a Comeback?

Tips for Developing Strong Branding to Help Your Business Stand Out People today are constantly bombarded with messages, offers, and flashy graphics in an attempt to be attention-grabbing. As attention spans continue to dwindle, more people are caring less about what you have to offer. Simply put, competition is fierce, and markets are bigger than […]

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Paid Search Continues to Dominate Digital Ad Spend

Paid Search Leading the Digital Ad Landscape According to new data, paid search remains the dominant digital ad channel, accounting for the largest chunk of most marketers’ digital ad budget. A recent survey conducted by Marin Software’s State of Digital Advertising found that on average, paid search accounts for 39% of total digital ad budget. […]

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Facebook Replaces Ad Relevance Score With 3 Relevance Diagnostics

New Approach to Relevance Gives More Info to Paid Advertising Specialists and Marketers Facebook is replacing the “Relevance” score in its ad platform with three relevance diagnostics that measure an ad’s quality, the engagement it’s receiving, and the expected conversion rate compared to ads that are also targeting your target audience. If you’ve spent any […]

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7 Ways to Improve PPC Ad User Experience

Why Improving PPC Ad Customer Experience Is Worth Your Time Did you know that nearly 70 percent of consumers say they distrust advertising? That’s not just billboards, print ads, or commercials, either. PPC—Google Ads and Facebook Ads, to name a few—faces just as many challenges as traditional advertising, if not more. That’s because digital ads […]

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Google Ads has rolled out limited-time Black Friday and Cyber Monday promo extensions.

Google Rolls Out Black Friday, Cyber Monday Ad Units

Limited-Time Ads Units Focus on Biggest Shopping Weekend in North America Just in time for Black Friday and Cyber Monday, Google has rolled out an experimental ad format to help advertisers promote their sales and deals. As Black Friday and Cyber Monday are widely considered some of the biggest shopping events in North America, it […]

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