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LinkedIn Introduces New Audience Engagement Insights Through Third-Party Partnership

LinkedIn Helps Marketers Discover New Audience with Audience Engagement API LinkedIn recently announced the launch of the new Audience Engagement Insights to its Partner Program along with the addition of five third-party analytics platforms that integrate with the LinkedIn Audience Engagement API – Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr. This new insight is positioned to […]

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Tumblr Acquired by WordPress Parent Company

Tumblr Sold to WordPress Owner Automattic Verizon has just sold microblogging platform, Tumblr to WordPress owner Automattic Inc. for what is reported to be a shockingly low sum following the company’s 1.1 billion acquisition in 2017. It was first reported by The Wall Street Journal that Tumblr was acquired for an undisclosed amount, however, the […]

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Microsoft Diversifies Advertising Platform with PromoteIQ Acquisition

Microsoft Acquires Marketing Tech Startup PromoteIQ To Empower Retail Clients Microsoft maintains its growth and is refining its B2B focus by acquiring vendor marketing technology firm, PromoteIQ. PromoteIQ’s platform allows retailers to build, launch, and scale vendor marketing programs on their eCommerce website with the goal of generating incremental revenue. As part of the acquisition, […]

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The Increasing Popularity of Voice Technology

Companies and Consumers Shift Focus Towards Voice Technologies Voice technology continues to rise and is quickly becoming the norm for all brands looking to reach and better engage consumers. Assistants like Apple’s Siri, Amazon Alexa, or Google Assistant are becoming staples in our everyday lives and are promoting the adoption of voice technology. Despite concerns […]

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How Google Search Recent Changes Will Affect SEO

Google Search Updates To Spark Change In The World Of SEO Google is currently undergoing significant changes that are going to affect the way we do our research, and subsequently influence the SEO world. Let’s take a look at how these changes will affect SEO. Google Discover Google Discover is a content recommendation platform based […]

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Google Update: YouTube Masthead Now Available to All Brands with CPM buying

Google Makes Masthead Ads Accessible to All Advertisers on CPM Basis Google recently rolled out the YouTube Masthead globally to all advertisers who want to advertise on YouTube’s homepage. This means that advertisers will now have access to the Masthead placement on a cost-per-thousand impression (CPM) basis. So far, YouTube Masthead ads were only available […]

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