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Tips for Mastering Voice Search

As technology and search algorithms constantly change and evolve, it’s no secret that staying current with developing trends is no longer optional for digital marketers.

So, what’s the latest and greatest untapped opportunity for optimizing SEO that marketers should be taking advantage of? We’re talking about voice search.

According to a recent survey from Voicebot, nearly 60% of adults in the U.S indicated that they had used voice search. Meanwhile, another study from Microsoft Bing Ads found that 72% of respondents conducted voice searches using a digital assistant.

Chart shows popularity of voice search

Source: Voicebot

Whether it’s Amazon Alexa, Cortana, Google Assistant, or Siri, virtual assistants have taken over, making it possible to buy things online, set reminders for yourself, and carry out online searches without so much as lifting a finger.

What Does This Mean For SEO?

According to a 2018 forecast by comScore, 50 percent of all online searches will be performed by voice search by 2020. This means that by next year, half of all online searches will be carried out using voice technology. Crazy right?

Now ask yourself this: Is your SEO optimized for voice search? If not, then it should be.

It’s pretty clear that users enjoy the convenience of searching the internet using just their voices and aren’t planning to stop anytime soon.

Therefore, if you’re not doing so already, it’s time to start optimizing for voice search.

Wondering where to start? Here are some tips for mastering voice search.

Focus on Featured Snippets

When a user asks a question on a voice assistant device in order to carry out a search, the device chooses the featured snippet that offers the best answer.

The best way to have your content appear as a featured snippet is to create content around a specific query that’s both easy to understand and informative to the user.

To do this, you will need to have a solid understanding of who your target consumer is and what their needs are.

Take a look at the “People also ask” section on search page results to see if your content is relevant. This will give you a better idea of what people are searching for.

Featured snippet in Google search

Source: Search Engine Land

Concentrate on Local SEO

If you are a local entity, optimizing for local SEO is crucial to make sure users in your area are able to find you when asking their device to recommend a business nearby.

Make Sure Your Site Is Mobile Friendly

The majority of voice searches are being carried out on mobile devices, so it’s more important than ever that your website is mobile-friendly.

The easiest way to do this is to make sure your site has a responsive design that fits any screen and improve your site speed – aim for three to four seconds.

So, what are you waiting for? Be on the right side of technological history and start optimizing your SEO for voice search to avoid missing out on the billion voice searches happening every month.