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Survey Shows New Google Ranking Factors And Trends Affecting SEO

SparkToro Ranking Factor Survey Affecting SEO A recent survey conducted by SparkToro, founded by co-founder and former CEO of Moz, Rand Fishkin, shows how 1,585 SEOs feel about Google’s rankings. According to the results, Google entering verticals and competing directly against publishers, advancements in machine learning and AI, and zero-click searches are the top trends […]

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Facebook Business Releases Messenger Lead Generation Feature

Facebook Rolls Out Messenger Lead Generation to All Advertisers First announced in May at its F8 Conference, Facebook is now officially releasing its automated lead generation feature for Messenger to all advertisers. The template will begin rolling out this week, giving businesses the ability to create an ad that leads users to an automated question […]

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Yelp Adds Personalization Feature to Customize User Search Results

Personalize Yelp Results Based on Diet and Lifestyle Needs Yelp has introduced a new personalization feature that will display custom search results based on a user’s general preferences. Prior to the change, everyone would see the same results based on their location. But now, those who take a couple of minutes to indicate their preferences […]

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LinkedIn Shares Tips For Optimizing Business Pages

LinkedIn Discloses 10 Most Followed Pages and Offers Business Tips LinkedIn has shared tips for maximizing company pages, while also revealing its list of the 10 most followed pages on the platform. And while growing followers is cited as one of the top marketing aspirations on LinkedIn, how can a page draw attention in the […]

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Twitter Introduces 6-second Video Ad Unit

Twitter Provides Marketers New Biddable Video Ads Option Twitter is giving advertisers the option to bid on the first 6 seconds of a video ad view in an effort to capitalize on the growth of video advertising on its platform. The social media platform is investing in video after a successful second-quarter earnings report, which saw ad […]

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Instagram to Allow Users to Report Misinformation

Instagram’s New Misinformation Reporting Option to Reduce Platform Scam Instagram is testing a fresh new option that will allow users to report misinformation on the platform, in the latest attempt by Facebook to slow the spread of false and misleading content across its platforms. The tool will be available to all users by the end […]

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