Google Offers Support For Review Snippets Using Rich Result Testing Tool
Another day, another update from Google. Do we really expect anything less at this point?
Google recently announced in a blog post the release of new tools and reports in Google Search Console.
Among the new reports include an enhancements report and performance report, along with support for review snippets using the rich result testing tool.
The goal is to make it easier for site owners to understand how their marked-up review snippet pages are performing in Search and identify and fix any potential review issues.
📢Today we are announcing support for review snippets 🌟 in Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is improving your performance. 🎉 https://t.co/Xaqqc3a1DY pic.twitter.com/6XPEFh2OnT
— Google Webmasters (@googlewmc) February 10, 2020
Let’s take a closer look at each:
Review Snippet Enhancement Report
The new review snippet enhancement report covers all the content types currently supported as review snippets and will be available for sites that have implemented reviews or ratings structured data.
The report will help site owners make the most of their reviews by allowing them to see errors, warnings, and valid pages for markup implemented on their site.
Site owners will also be able to use the report to validate any issues they have fixed. This will then trigger a process where Google recrawls your affected pages.
Review Snippet Appearance in Performance Report
Using the new “Review snippet” search appearance filter, the Performance report allows your to see the performance of your review or rating marked-up pages on Google Search and Discover.
This allows you to check impressions, clicks, and clickthrough rate results of your review snippet pages. You will also be able to check their performance to better understand how they are trending for any available dimensions. For instance, you will be able to filter data to see which queries, pages, countries, and even devices are bringing traffic to your review snippets.
Review Snippet in Rich Results Test
Once you have added Review snippets structured data to your pages, the Rich Results Test tool allows you to – you guessed it – test them.
You can either test a code snippet or submit a URL of a page and see any errors or suggestions for your structured data.
Why You Should Care
Review snippets, which are short excerpts of a website’s review or a rating, (typically an average of the combined rating scores) are one of the most used structured data types on the web. When Google finds valid reviews or ratings markup, it will show a rich result that includes stars and other summary info, either directly on search results or as part of a Google Knowledge panel.
So, our point is that these new reports will be particularly beneficial to those who have reviews on their snippets or local panels, as they will help you debug issues and see how well your snippets are doing.