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Google Updates FAQ Rich Result Guidelines text with question marks and paint splatter

No More FAQ markups For Repeated FAQs Says Google

Repeating certain frequently asked questions and answers in various FAQ pages on one site is a pretty common practice. After all, sometimes, a question is relevant to more than one topic, and you want to make sure that it’s included across all your FAQ pages. But now, according to Google, while this is still fine and dandy to do, you can forget about adding FAQ markups to all pages that have this question.

Google made the announcement, or lack thereof, by simply adding a new line to its content guidelines for FAQ data types on February 27.

The page now states:

“If you have FAQ content that is repetitive on your site (meaning, the same question and answer appear on multiple pages on your site), mark up only one instance of that FAQ for your entire site.”

Source: Google

Basically, what this means is that going forward, if you want your FAQ page to be eligible for FAQ rich results, you’ll have to  pick just of the pages that has the question and answer to add the markup rather than every page that has this question and answer.

It’s safe to assume that the reason behind the updated guidelines is to prevent certain sites from taking up too many coveted featured snippet spots.

How it works is, an FAQ rich snippet occupies an extra listing on SERPs, which means it could increase the search visibility of certain pages. So, it’s not surprising that site owners would want to markup as many of their FAQ pages as possible, but alas, Google, AKA the eternal buzzkill, is now disallowing this.

To avoid finding yourself being penalized, your safest bet is to just listen to Google and avoid testing your luck.