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Google Makes it Easier to Shop Directly from Search Results

Online shopping is about to get a whole lot easier. Google recently announced that it has begun rolling out a new addition to mobile search results in the U.S. to make it easier for users to shop for products online after searching for them in Google.

This means that now, when searching for items such as down-filled winter coats, swimwear, or running shoes, Google will offer up specific products that match the user’s search terms.

“Search has always let you find links to different products and stores, but starting today and rolling out this week in English in the U.S., you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once,” said Google.

Source: Google

How This New Feature Works

While browsing Google’s product recommendations, users will have the ability to filter the results by style, department, and size.

If they spot something that piques their interest, they can click on it and Google will provide a list of websites where it can be purchased. This will allow users to easily compare prices without having to physically search for the item on various websites.

Google denim jacket shopping results

Source: Google

Google will even make it possible for users to access product reviews without having to exit from search results.

“To make this feature possible, Google indexes and organizes products from over a million online shops, and updates this information regularly,” said Google. “Just as we don’t charge sites to be part of the Google Search index, participating retailers appear in this new feature for free.”

As of right now, this new ‘shopping’ section will only apply to searches for apparel (clothes, shoes, accessories, etc.) However, Google hinted at the possibility of expanding the shopping function to include other categories of products down the line.

“We’re excited to take this step toward making it easier for people to find products they need on Search, and to connect people with great retailers across the web. In the future, we’ll look to expand this feature to more queries, categories, devices and products,” said Google.