Google Hints About How This Broad Core Algorithm Update Will Impact Sites
Not just a confirmation, but hints were also dropped in this morning’s announcement from Google.
They promised the release of another core algorithm update rolling out today, September 24th, calling it the September 2019 Core Update (a name much less ambiguous than the Florida 2 update). Thankfully, to avoid confusion, Google will continue to name their core updates according to the month and the year they are released.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog for more about that: https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) September 24, 2019
This is the second time there’s been advanced notice from Google regarding a core update, as they alluded they would start doing back in June. These announcements let SEO specialists and business owners brace for change, prioritize their workload, and strategize with their team to help mitigate negative impacts.
When is this update taking place, exactly?
According to Danny Sullivan, Google’s public Search Liaison, it’ll happen later today and will continue to roll out over the next few days.
I expect it to begin in a few hours; these typically take a few days to fully roll out. Yes, we’ll post when the rollout begins. We don’t post when it ends because there’s typically other updates that are always happening, too. But after a few days, as said.
— Danny Sullivan (@dannysullivan) September 24, 2019
As usual, Google has explained that there is nothing for SEO specialists or business owners to “fix” regarding the core update.
“We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all. There’s nothing wrong with pages that may perform less well in a core update.” – Google
The Question of The Hour: What’s Changing?
Whenever Google releases a significant update to its search ranking algorithms, we notice both positive and adverse outcomes when it comes to rankings. Over the years, we’ve seen these core updates change how Google ranks websites and determines what the most relevant web pages are for a specific search query. It’s Google’s way of making us move the needle by creating exceptional websites designed for UX/UI, showcasing quality content that offers value to the user.
Google’s advice? Keep creating the best possible content for your site that’s factual, trustworthy, and derived from expert, authoritative resources. Essentially, make sure your content is high-quality, useful, and relevant for your users.
Wondering what you need to do if you’re hit? Google’s offered advice for that, too.
It also wouldn’t hurt for people to reference the Google Quality Rater Guidelines PDF to educate themselves on how to improve their sites based on what Google looks for. This 167-page document is full of pertinent information about the best practices when it comes to websites, SEO, content, UX, and everything in between.