Reflecting on a Decade of Search – Google’s End of Year Roundup
As we approach the end of the year and prepare to enter a whole new decade, it’s common to feel nostalgic and reflect on the past year (or ten) and ponder how life has changed. After all, a lot can change in a decade.
But if you’re Google, this end of year reflection means taking a deep dive into search trends.
According to data recently released by Google compiling the year’s top search queries, in Canada, the Toronto Raptors, celebrity deaths, Canadian politics, and Game of Thrones were at the top of Canadians’ minds in 2019.
In fact, the top 10 trending searches in Canada throughout the year included:
Globally, the results skewed in a much different direction, with sports – cricket in particular – dominating the top 10 across the globe. The full list includes:
Meanwhile, the U.S. had more of a celebrity theme, with celebrity deaths and scandals making up the majority of the top 10.
However, for the U.S., Google also provided a more thorough analysis of search trends, breaking down search data for various topics such as vacations, fashion, and even home design.
For those interested in fleeing the winter chill, the top 10 most searched for travel destinations include:
- Bora Bora
- Las Vegas
- New Orleans
- New York
- Costa Rica
Or, if home renovations are on your new year’s resolutions list, the following home-style searches were found to be the most popular:
- Farmhouse style
- Colonial house style
- Cape Cod house style
- Spanish style house
- Art deco style
- Japanese style house
- Craftsman style home
- Transitional style
- Prairie style homes
- Modern style homes
Looking Back on a Decade of Google Search
But that’s not all. With the decade soon coming to a close, Google also took time to reflect on the past ten years by comparing search trends from 2010 to 2019.
In a blog post written by Google Data Editor, Simon Rogers, Google found that, surprisingly, not a lot has really changed when it comes to people’s search queries over the past 10 years. In both 2010 and 2019, musician Justin Bieber, actress Betty White, and basketball player Lebron James remained some of the most searched for celebrities.
The same goes for movies. In 2019, Toy Story 3 was one of the most searched for movies of the year, and nearly 10 years later, the film’s sequel dominated search. The same goes for the Iron Man franchise.
While these trends may be unsurprising, this data provides an interesting look into the minds of search users that is fun to look back on as we enter the new year. But as for what will be trending in 2020, only time will tell.