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Instagram Posts Not Doing So Well? Study Shows How to Maximize Performance

Study Shows How Emojis, Videos and Caption Lengths Affects Instagram Post Performance A new study of Instagram post performance was conducted by Quintly, a social analytics platform. The study analyzed 5.4 million posts, and 34k Instagram business profiles throughout the month of January 2019. The study gives an overall insight on how these profiles are […]

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Microsoft Launches Responsive Search Ads Beta to All Advertisers

Microsoft Now Enables RSAs to Advertisers Microsoft Advertising globally opened responsive search ads, allowing all advertisers to start testing responsive search ads in their Microsoft Advertising accounts. Responsive search ads (RSA) were initially introduced by Google last year. The system serves up a combination of headlines and descriptions provided by the advertiser.  What Are Responsive […]

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Survey Shows New Google Ranking Factors And Trends Affecting SEO

SparkToro Ranking Factor Survey Affecting SEO A recent survey conducted by SparkToro, formerly known as Moz, shows how 1,585 SEOs feel about Google’s rankings. According to the results, Google entering verticals and competing directly against publishers, advancements in machine learning and AI, and zero-click searches are the top trends most likely to affect SEO in […]

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Facebook Business Releases Messenger Lead Generation Feature

Facebook Rolls Out Messenger Lead Generation to All Advertisers First announced in May at its F8 Conference, Facebook is now officially releasing its automated lead generation feature for Messenger to all advertisers. The template will begin rolling out this week, giving businesses the ability to create an ad that leads users to an automated question […]

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Yelp Adds Personalization Feature to Customize User Search Results

Personalize Yelp Results Based on Diet and Lifestyle Needs Yelp has introduced a new personalization feature that will display custom search results based on a user’s general preferences. Prior to the change, everyone would see the same results based on their location. But now, those who take a couple of minutes to indicate their preferences […]

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LinkedIn Shares Tips For Optimizing Business Pages

LinkedIn Discloses 10 Most Followed Pages and Offers Business Tips LinkedIn has shared tips for maximizing company pages, while also revealing its list of the 10 most followed pages on the platform. And while growing followers is cited as one of the top marketing aspirations on LinkedIn, how can a page draw attention in the […]

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