If your business’s website is performing poorly, or just isn’t pulling in the kind of traffic and conversions that it used to, there’s a pretty good chance that it could benefit from a website evaluation. While known more colloquially as an audit, such an evaluation shouldn’t strike the same kind of anxiety into your heart as accidentally failing to adhere to a vague policy. In fact, it’s a good thing! Think of it more as a full-site SEO analysis, looking at a number of key factors of your website and how they interact with each other and with the search engines to identify and address your strengths and weaknesses. It’s an essential first step in any SEO strategy.
There are many reasons why your website might not be performing well, from poorly implemented organic SEO practices, to having been penalized by a search engine and more. Perhaps you typically like to handle issues in-house, but this is not a task to be taken lightly. Failing to identify the proper cause of your shortage will not only offer you no solutions – you might actually make things worse. Even the realm of search engine penalties alone is vast enough for you to misdiagnose something simple without the proper experience. This is why when performing a website evaluation, it’s important to enlist the services of digital marketing professionals. It takes experience and knowledge to perform a thorough and comprehensive SEO analysis that gets right to the heart of your website’s troubles.
An expert qualified in SEO analysis can look at a number of complicated factors, including keyword implementation, dead links, negative SEO, and adherence to search engine policies, among other things, and make sense of which factors have hampered your performance and how to resolve them. It’s their business to know what does and doesn’t make a healthy website. From there, they can help you devise a strategic digital marketing plan that addresses your very specific need. This is incredibly important, because not every business is the same, and not every website is created equal, so not every strategy will boost every company’s SEO and visibility.
So if your website is suffering from low traffic and poor rankings, remember, a website evaluation is not a good DIY project. But with the help of a digital marketing agency, a properly done website evaluation becomes the foundation of an SEO strategy that can put your company back on track to high engagement!