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Study Finds That People Are Less Likely to Use Google If Given the Choice

Search Engine Study Explores Shift in Users Preference For Google Alternatives Have you ever imagined a world without using Google to carry out searches? Seems pretty far fetched, right? Maybe not so much. According to one recent study, users’ preferences may be shifting away from Google in favour of other search options. The study, commissioned […]

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You’ve Got the Leads, Now What?

Tips to Help Boost Your Conversion Ratings Timing is everything, especially when it comes to sales. Connecting with a prospect too early can hinder the sale if they aren’t ready to pull the trigger while waiting too long can push them into the arms of your competitor. But since timing cannot be boiled down to […]

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Microsoft Launches Responsive Search Ads Beta to All Advertisers

Microsoft Now Enables RSAs to Advertisers Microsoft Advertising globally opened responsive search ads, allowing all advertisers to start testing responsive search ads in their Microsoft Advertising accounts. Responsive search ads (RSA) were initially introduced by Google last year. The system serves up a combination of headlines and descriptions provided by the advertiser.  What Are Responsive […]

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Survey Shows New Google Ranking Factors And Trends Affecting SEO

SparkToro Ranking Factor Survey Affecting SEO A recent survey conducted by SparkToro, founded by co-founder and former CEO of Moz, Rand Fishkin, shows how 1,585 SEOs feel about Google’s rankings. According to the results, Google entering verticals and competing directly against publishers, advancements in machine learning and AI, and zero-click searches are the top trends […]

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Yelp Adds Personalization Feature to Customize User Search Results

Personalize Yelp Results Based on Diet and Lifestyle Needs Yelp has introduced a new personalization feature that will display custom search results based on a user’s general preferences. Prior to the change, everyone would see the same results based on their location. But now, those who take a couple of minutes to indicate their preferences […]

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Microsoft Diversifies Advertising Platform with PromoteIQ Acquisition

Microsoft Acquires Marketing Tech Startup PromoteIQ To Empower Retail Clients Microsoft maintains its growth and is refining its B2B focus by acquiring vendor marketing technology firm, PromoteIQ. PromoteIQ’s platform allows retailers to build, launch, and scale vendor marketing programs on their eCommerce website with the goal of generating incremental revenue. As part of the acquisition, […]

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