With the Help of Ottawa Web Marketing Pros, Your Business Can Be Ever-Present on Social Media
Social media marketing is probably the most immediate marketing channel today. With most, if not all, of your target audience spending hours on social media each day, it’s never been easier to reach out to them. All it takes is a bit of effort on your part to get to the heart of their wants and needs while increasing your brand awareness. Plus, you get to have a bit of fun while you’re at it!
If your business doesn’t have a strong social media presence, take note: strengthening your social media presence, engaging with your audience, and building your brand pays off.
Here are a few simple ways you can improve your social media presence and build a following that translates into business:
Use a Strategy
You need to plan ahead to ensure your social media strategy effectively matches business goals and objectives. Take some time at the start of the month to map everything out. You already know what you’re up to in terms of business, so find ways to reflect, promote, and support that in your social media. Say you’ve got monthly specials you’d like to promote—you can easily pin those deals to the top of a Facebook page and post a few reminders through the month to give updates to your audience.
But it all starts with a few SMARTs. Heard of the SMART criteria? It’s a common list of criteria to help you set goals within an organization. SMART is an acronym, which stands for:
- Specific – What are you targeting? What do you want to accomplish?
- Measurable – You’ve got to have something you can measure, such as increasing page likes or post reach.
- Attainable – You’ve got to be able to reach your goal.
- Relevant – This is a big one. What will reaching your goal do for you?
- Time-bound – Give yourself a deadline. It’ll keep you accountable, but it also makes it easier to measure your success.
On a less high-minded note, you’ve also got to get all your ducks in a row. This includes:
- Creating quality content ahead of time that appeals to your audience;
- Planning out postings for each social media account on a calendar for the month;
- Scheduling posts ahead of time on the social media platforms; and,
- Getting your posts shared and seen by more people using a few handy tricks of the trade.
It can be a lot of legwork, but it pays off. The initial setup is always the hardest. Once you’ve done it once, it’ll be easier to do again, especially if you plan month-to-month.
The Human Touch
People like to talk to people. That’s why it’s called social media! Keep that in mind when interacting with users. While engaging with your audience on social media, stay away from obvious automated responses. Anything too corporate or formal will stand out on these platforms. Personalize responses to users when responding to comments, and post content that shows the more human side of your business.
In fact, look back at the first point we made about creating quality content in the last section. What that really should say is “Create cool content that your users want to share.” Obviously some posts are going to be more technical or informative than others, but at the end of the day, you want cool stuff that people want to share and comment on.
Know Your Audience
You can really connect with your audience if you know what they want. From products and services to types of social media content you post, you can win their hearts by understanding their needs. And if you’ve really wooed them with your deep understanding, they’ll likely want to visit your website after engaging with your social media accounts.
Link to Profiles and Website
The best way to direct users to your website via your social media page is by linking to your website. And you can impress those who stumble upon your website and see the social media icons linking to your profiles. They’ll know you’re cool right away, and will likely want to see the more human side of your business by checking out these links.
Don’t Ignore Anyone
Whether comments are nasty or nice, you should always respond to them. Users will feel heard and valued, especially if they have complained about a product or service you offer. And in fact, responding to negative comments or reviews with professional, sincere attempts to solve a problem pays off. After all, it’s one thing to drop the ball, but another to own up to it, pick it back up, and score the touchdown.
By providing the best customer service possible on social media, you’re not just providing effective reputation management and acting professionally. You’re creating a visible track record of success. The more bad reviews you can turn into good ones, the more you establish a reputation as a business that goes the extra mile.
The more you engage your audiences and give them what they want to see, the better. If you’d like some more social expertise to boost your social media presence and brand recognition, contact the Ottawa web marketing pros.