If you’re a business owner with a corporate website then we highly recommend that you familiarize yourself with Google’s new doorway page penalty algorithm. The algorithm seeks out websites that have committed a particular SEO faux-pas and ensures that they don’t rank more than once on the same result page, clearing up search engine results to include more variety for users to browse through.
What are Doorway Pages?
Imagine your favourite movie franchise for a moment. You loved the first few movies–they were fresh, exciting, and offered you something new! However, then came more movies that didn’t really offer anything new to you at all. They seemed to exist only to market themselves.
This is exactly how doorway pages work, except online. Doorway pages are additional pages on or otherwise connected to a website that don’t provide any unique content. They exist as a sort of SEO cheat: filler pages just to rank high and fill search results pages with more results that ultimately lead back to a single website.
However, unlike the unnecessary sequel, doorway pages are more harmful as they can prevent other, similar websites from getting a fair shot at visibility, and they can limit Internet users to finding a smaller variety of sources in any online search.
Google’s new penalty algorithm will help limit the number of hits a website using these tricks can get, to try and increase the number of worthwhile results a search yields.
Being doorway page-free
The best way to make sure that your business won’t be affected by the new penalty algorithm is to adopt a minimalist approach to your website. Make sure that every page has a distinct and definable value to users, and avoid having repetitive or redundant pages. If a page has no unique, value information, then considering removing it.
Avoid having multiple sites or multiple domains that funnel users towards the same website, and definitely avoid using vague or generic keywords to try and cast a wider net in search traffic, especially when the page in question deals with very specific content.
Above all else, use common sense and follow website best practices. Make sure that your website exists on a single domain name and that the site architecture is intuitive and user-friendly.Also, be mindful that the content on your website, and what you write and regularly share on your blog should be of high quality, unique, and worth the time it takes for your audience to read it.
As long as your website sticks to these simple guidelines, not only do you not have to worry about Google’s doorway page penalty algorithm–it can be your friend, making sure that other websites can’t drown you out by flooding results pages!