Microsoft Launches Responsive Search Ads Beta to All Advertisers

Microsoft Now Enables RSAs to Advertisers Microsoft Advertising globally opened responsive search ads, allowing all advertisers to start testing responsive search ads in their Microsoft Advertising accounts. Responsive search ads (RSA) were initially introduced by Google last year. The system serves up a combination of headlines and descriptions provided by the advertiser.  What Are Responsive […]

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Survey Shows New Google Ranking Factors And Trends Affecting SEO

SparkToro Ranking Factor Survey Affecting SEO A recent survey conducted by SparkToro, formerly known as Moz, shows how 1,585 SEOs feel about Google’s rankings. According to the results, Google entering verticals and competing directly against publishers, advancements in machine learning and AI, and zero-click searches are the top trends most likely to affect SEO in […]

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Yelp Adds Personalization Feature to Customize User Search Results

Personalize Yelp Results Based on Diet and Lifestyle Needs Yelp has introduced a new personalization feature that will display custom search results based on a user’s general preferences. Prior to the change, everyone would see the same results based on their location. But now, those who take a couple of minutes to indicate their preferences […]

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Microsoft Diversifies Advertising Platform with PromoteIQ Acquisition

Microsoft Acquires Marketing Tech Startup PromoteIQ To Empower Retail Clients Microsoft maintains its growth and is refining its B2B focus by acquiring vendor marketing technology firm, PromoteIQ. PromoteIQ’s platform allows retailers to build, launch, and scale vendor marketing programs on their eCommerce website with the goal of generating incremental revenue. As part of the acquisition, […]

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The Google Search Algorithm update for June 2019 has officially finished rolling out.

Google Talks June Algo Update, Future Updates

Future Broad Core Updates May Be Announced Ahead of Time Google’s June 2019 Core Update, which began rolling out on June 3, was fully deployed by the early hours of June 8, according to a tweet from Google’s public Search Liaison Danny Sullivan: Also the core update is rolled out now. — Danny Sullivan (@dannysullivan) […]

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A basic wireframe sketch used during web design and UX optimization.

Designing Your Design

Use Wireframes to Design Better Pages and Sites “Web design” is a big topic. There’s so much to unpack in it that it’s easy to get lost in the details. What began as an attempt to build a better website suddenly becomes overwhelming and daunting. Now, you feel like you’ve got to fix 200 different […]

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