Google Talks: Improving Content Focus

Google Offers Up Advice for Improving Content

From Proper Use of Headings to Interstitials – Google Talks Improving Content Focus As what we can only assume is an early Christmas present, Google has offered up some sound advice for improving web content. During a recent Webmaster Hangout this week, Google’s Webmaster Trends Analyst, John Mueller, was asked how content marketers can go […]

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An In Depth Look At Google’s Most Recent Colossal Update BERT

Answering Every Question You Ever Had About BERT Following the announcement and roll out of BERT, Google’s most recent massive algorithm update that has become a gamechanger in the field of search, some mystery still remains regarding what BERT will mean for marketers and SEO teams. To help clear up any confusion, we’ve answered some […]

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Study Finds That People Are Less Likely to Use Google If Given the Choice

Search Engine Study Explores Shift in Users Preference For Google Alternatives Have you ever imagined a world without using Google to carry out searches? Seems pretty far fetched, right? Maybe not so much. According to one recent study, users’ preferences may be shifting away from Google in favour of other search options. The study, commissioned […]

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You’ve Got the Leads, Now What?

Tips to Help Boost Your Conversion Ratings Timing is everything, especially when it comes to sales. Connecting with a prospect too early can hinder the sale if they aren’t ready to pull the trigger while waiting too long can push them into the arms of your competitor. But since timing cannot be boiled down to […]

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Microsoft Launches Responsive Search Ads Beta to All Advertisers

Microsoft Now Enables RSAs to Advertisers Microsoft Advertising globally opened responsive search ads, allowing all advertisers to start testing responsive search ads in their Microsoft Advertising accounts. Responsive search ads (RSA) were initially introduced by Google last year. The system serves up a combination of headlines and descriptions provided by the advertiser.  What Are Responsive […]

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Survey Shows New Google Ranking Factors And Trends Affecting SEO

SparkToro Ranking Factor Survey Affecting SEO A recent survey conducted by SparkToro, founded by co-founder and former CEO of Moz, Rand Fishkin, shows how 1,585 SEOs feel about Google’s rankings. According to the results, Google entering verticals and competing directly against publishers, advancements in machine learning and AI, and zero-click searches are the top trends […]

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