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LinkedIn Introduces New Audience Engagement Insights Through Third-Party Partnership

LinkedIn Helps Marketers Discover New Audience with Audience Engagement API LinkedIn recently announced the launch of the new Audience Engagement Insights to its Partner Program along with the addition of five third-party analytics platforms that integrate with the LinkedIn Audience Engagement API – Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr. This new insight is positioned to […]

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Tumblr Acquired by WordPress Parent Company

Tumblr Sold to WordPress Owner Automattic Verizon has just sold microblogging platform, Tumblr to WordPress owner Automattic Inc. for what is reported to be a shockingly low sum following the company’s 1.1 billion acquisition in 2017. It was first reported by The Wall Street Journal that Tumblr was acquired for an undisclosed amount, however, the […]

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Google Update: YouTube Masthead Now Available to All Brands with CPM buying

Google Makes Masthead Ads Accessible to All Advertisers on CPM Basis Google recently rolled out the YouTube Masthead globally to all advertisers who want to advertise on YouTube’s homepage. This means that advertisers will now have access to the Masthead placement on a cost-per-thousand impression (CPM) basis. So far, YouTube Masthead ads were only available […]

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Pinterest Releases Mobile Ad Tools to Support Sellers

New Pinterest Tools Allow Sellers to Manage Campaigns via Mobile App Right on the heels of going public, Pinterest has announced the launch of its new mobile ads tools to support sellers. This means that brands can now create and manage ad campaigns more easily on the platform via mobile devices, and set up their […]

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Facebook News Feed Ads Are Changing

Facebook to Update Its Ad Format Significant changes are currently happening at Facebook. The latest? Big updates to their ad front. If you’re using Facebook for advertising, then you need to be aware of this update. Starting August 19, Facebook is rolling out changes to their ad layouts, taking them from a 2:3 aspect ratio […]

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Facebook Ads Gets Consumer-Focused Clear History Tool

New Tool Will Let Users Clear History on Facebook, Offer Greater Transparency for Marketing Data and Facebook Ads Have you ever searched for something on Amazon or another online store then watched, mildly creeped out, as Facebook Ads suddenly start promoting exactly what you looked for? It’s a little disconcerting–and Facebook agrees. That’s why they’re […]

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