canadian and united states dollars fanned out on a wooden table with plant and phone on the side

Paid Search Continues to Dominate Digital Ad Spend

Paid Search Leading the Digital Ad Landscape According to new data, paid search remains the dominant digital ad channel, accounting for the largest chunk of most marketers’ digital ad budget. A recent survey conducted by Marin Software’s State of Digital Advertising found that on average, paid search accounts for 39% of total digital ad budget. […]

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Facebook's login page on a laptop monitor.

Facebook Replaces Ad Relevance Score With 3 Relevance Diagnostics

New Approach to Relevance Gives More Info to Paid Advertising Specialists and Marketers Facebook is replacing the “Relevance” score in its ad platform with three relevance diagnostics that measure an ad’s quality, the engagement it’s receiving, and the expected conversion rate compared to ads that are also targeting your target audience. If you’ve spent any […]

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7 Ways to Improve PPC Ad User Experience

Why Improving PPC Ad Customer Experience Is Worth Your Time Did you know that nearly 70 percent of consumers say they distrust advertising? That’s not just billboards, print ads, or commercials, either. PPC—Google Ads and Facebook Ads, to name a few—faces just as many challenges as traditional advertising, if not more. That’s because digital ads […]

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Google Ads has rolled out limited-time Black Friday and Cyber Monday promo extensions.

Google Rolls Out Black Friday, Cyber Monday Ad Units

Limited-Time Ads Units Focus on Biggest Shopping Weekend in North America Just in time for Black Friday and Cyber Monday, Google has rolled out an experimental ad format to help advertisers promote their sales and deals. As Black Friday and Cyber Monday are widely considered some of the biggest shopping events in North America, it […]

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