custom cta button and analytics for LinkedIn

New LinkedIn Tools to Generate Leads for Pages

LinkedIn introduces new features to help businesses engage their community and measure their impact. Thanks to recent feedback, your company can improve its services by adding custom call-to-action (CTA) button and analytics. These new CTA buttons available for LinkedIn Pages include the following five options: This feature is completed by an analytic tool that gives you […]

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Google Accused of Scraping Content from Lyrics Sites

Genius Lyric Site Accusation Brings Fresh Criticism of Rich Snippets Popular lyrics website Genius.com claims it has caught Google “red-handed” stealing their site content for use in search results. The accusation came in a Wall Street Journal article published on June 16, 2019. What’s more, according to Genius, their content has been appearing in search […]

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Google Ads App Now Supports Responsive Search Ads

Create and Edit Responsive Search Ads on the Go The Google Ads mobile app was recently updated with support for creating and editing responsive search ads. Prior to this, the app could only pause or enable these ads. Responsive search ads created on desktop can also be edited via the app and vice versa. This […]

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How Does Google Discover Sites Without Backlinks?

Google’s John Mueller Discusses Site Discovery Process Google webmaster trends analyst John Mueller responded to a question on Reddit about how the search engine discovers sites without backlinks. The question was, “How does Googlebot find a site if no one is linking to the site, and it’s not been submitted to Search Console?” Mueller’s response […]

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Google Does Not Directly Measure Site Authority

John Mueller Discusses How Authority Works, Whether Authorship Matters as a Metric During a Google Webmaster hangout on June 11, 2019, webmaster trends analyst John Mueller answered a few questions about authority and authorship and whether Google uses either as a ranking metric. The short answer? No, Google doesn’t directly measure site authority. According to […]

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Magnifying glass over Google Search.

Google Updating Site Diversity in Search Results

Fewer Duplicate Root Domains in Most Search Listings Google’s Search Liaison Danny Sullivan has announced that Google implemented a “change” to reduce duplicate site listings in search results to show a more diverse selection of websites. If you’ve ever been frustrated seeing a single site dominate several prime rankings on a single page, it seems […]

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