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Pinterest Releases Mobile Ad Tools to Support Sellers

New Pinterest Tools Allow Sellers to Manage Campaigns via Mobile App Right on the heels of going public, Pinterest has announced the launch of its new mobile ads tools to support sellers. This means that brands can now create and manage ad campaigns more easily on the platform via mobile devices, and set up their […]

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Facebook News Feed Ads Are Changing

Facebook to Update Its Ad Format Significant changes are currently happening at Facebook. The latest? Big updates to their ad front. If you’re using Facebook for advertising, then you need to be aware of this update. Starting August 19, Facebook is rolling out changes to their ad layouts, taking them from a 2:3 aspect ratio […]

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Paid Search Continues to Dominate Digital Ad Spend

Paid Search Leading the Digital Ad Landscape According to new data, paid search remains the dominant digital ad channel, accounting for the largest chunk of most marketers’ digital ad budget. A recent survey conducted by Marin Software’s State of Digital Advertising found that on average, paid search accounts for 39% of total digital ad budget. […]

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Facebook F8: New Tools for Messenger

How to Stay on Top of Facebook Messenger Upcoming Changes This year marked Facebook’s 10th F8 conference where creators, innovators, developers, and entrepreneurs reunited to discuss the future of technology. This two-day event offered networking possibilities, product demos, and so much more. It also allowed Facebook to discuss its platform and disclose its upcoming updates […]

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The Importance of SEO Services Within A Business

The More SEO Expenses, The Higher the Satisfaction A study concluded that businesses allocating a large budget to SEO services would be more satisfied with the results from their marketing efforts than those who spend less. An SEO budget above $500 per month would guarantee a high satisfaction of 53.3% among business owners compared to […]

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Instagram is more engaging than Facebook and Snapchat

Facebook and Snapchat drop in popularity compared to Instagram The average time spent by users on Facebook has dropped while Instagram engagement is on the rise. According to eMarketer, the daily time spent on Facebook in 2019 remains unchanged to its drop to 3 minutes in 2018, and is set to reach a new low […]

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