Closed gray laptop with microsoft logo

Microsoft Diversifies Advertising Platform with PromoteIQ Acquisition

Microsoft Acquires Marketing Tech Startup PromoteIQ To Empower Retail Clients Microsoft maintains its growth and is refining its B2B focus by acquiring vendor marketing technology firm, PromoteIQ. PromoteIQ’s platform allows retailers to build, launch, and scale vendor marketing programs on their eCommerce website with the goal of generating incremental revenue. As part of the acquisition, […]

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The Google Search Algorithm update for June 2019 has officially finished rolling out.

Google Talks June Algo Update, Future Updates

Future Broad Core Updates May Be Announced Ahead of Time Google’s June 2019 Core Update, which began rolling out on June 3, was fully deployed by the early hours of June 8, according to a tweet from Google’s public Search Liaison Danny Sullivan: Also the core update is rolled out now. — Danny Sullivan (@dannysullivan) […]

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A basic wireframe sketch used during web design and UX optimization.

Designing Your Design

Use Wireframes to Design Better Pages and Sites “Web design” is a big topic. There’s so much to unpack in it that it’s easy to get lost in the details. What began as an attempt to build a better website suddenly becomes overwhelming and daunting. Now, you feel like you’ve got to fix 200 different […]

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Google search

Bug in Google Search Causing Issues with Canonical URLs and Indexing

April A Bad Month for Indexing Issues as Google Continues to Work on Fixes and Solutions Late in the day on April 25, Google announced they’d found a bug in Google Search that could cause the search engine to select unrelated canonical URLs. According to Google’s Twitter announcement, this issue could also prevent proper indexing […]

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What is Inbound Marketing?

A Fresh, Client-Focused Approach that Benefits Your Brand With so many online opportunities and an abundance of information available at their fingertips, buyers today are more empowered than ever before. They can search for reviews, detailed specs, pricing comparisons, and product features at any time of the day with just a few clicks. And thanks […]

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A stethoscope rests next to a smartphone.

6 Must-Know Inbound Marketing Techniques for the Healthcare Industry

Inbound Approaches are an Ideal Match for Marketing Effectively and Ethically Putting the word “marketing” so close to “healthcare” tends to raise eyebrows. After all, healthcare professionals have a clear ethical responsibility to inform and educate their patients. At the same time, though, a private practice is still a business, and marketing is part and […]

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