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Google Update: YouTube Masthead Now Available to All Brands with CPM buying

Google Makes Masthead Ads Accessible to All Advertisers on CPM Basis Google recently rolled out the YouTube Masthead globally to all advertisers who want to advertise on YouTube’s homepage. This means that advertisers will now have access to the Masthead placement on a cost-per-thousand impression (CPM) basis. So far, YouTube Masthead ads were only available […]

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Pinterest Releases Mobile Ad Tools to Support Sellers

New Pinterest Tools Allow Sellers to Manage Campaigns via Mobile App Right on the heels of going public, Pinterest has announced the launch of its new mobile ads tools to support sellers. This means that brands can now create and manage ad campaigns more easily on the platform via mobile devices, and set up their […]

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Facebook News Feed Ads Are Changing

Facebook to Update Its Ad Format Significant changes are currently happening at Facebook. The latest? Big updates to their ad front. If you’re using Facebook for advertising, then you need to be aware of this update. Starting August 19, Facebook is rolling out changes to their ad layouts, taking them from a 2:3 aspect ratio […]

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Paid Search Continues to Dominate Digital Ad Spend

Paid Search Leading the Digital Ad Landscape According to new data, paid search remains the dominant digital ad channel, accounting for the largest chunk of most marketers’ digital ad budget. A recent survey conducted by Marin Software’s State of Digital Advertising found that on average, paid search accounts for 39% of total digital ad budget. […]

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