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Your First Step as a Business Owner? Choosing Metrics

How to Choose the Right Primary Metric For your Business – And How These Metrics Apply to PPC When you start a company, you generally have a vision of where you want it to go, or how you want it to be. Having this vision allows you to make decisions quickly, knowing that it will […]

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Facebook Business Releases Messenger Lead Generation Feature

Facebook Rolls Out Messenger Lead Generation to All Advertisers First announced in May at its F8 Conference, Facebook is now officially releasing its automated lead generation feature for Messenger to all advertisers. The template will begin rolling out this week, giving businesses the ability to create an ad that leads users to an automated question […]

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Twitter Introduces 6-second Video Ad Unit

Twitter Provides Marketers New Biddable Video Ads Option Twitter is giving advertisers the option to bid on the first 6 seconds of a video ad view in an effort to capitalize on the growth of video advertising on its platform. The social media platform is investing in video after a successful second-quarter earnings report, which saw ad […]

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Google Ads Is Getting Rid of Average Position on September 30

Google To Sunset Average Position Metric As announced by Google earlier this year, average position will soon no longer be part of Google Ads. Google will begin sunsetting the average position metric the week of September 30. Instead of average position, Google says advertisers should transition to using the position metrics introduced last year. These […]

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LinkedIn Introduces New Audience Engagement Insights Through Third-Party Partnership

LinkedIn Helps Marketers Discover New Audience with Audience Engagement API LinkedIn recently announced the launch of the new Audience Engagement Insights to its Partner Program along with the addition of five third-party analytics platforms that integrate with the LinkedIn Audience Engagement API – Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr. This new insight is positioned to […]

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How Google Search Recent Changes Will Affect SEO

Google Search Updates To Spark Change In The World Of SEO Google is currently undergoing significant changes that are going to affect the way we do our research, and subsequently influence the SEO world. Let’s take a look at how these changes will affect SEO. Google Discover Google Discover is a content recommendation platform based […]

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