7 Ways to Improve PPC Ad User Experience

Why Improving PPC Ad Customer Experience Is Worth Your Time Did you know that nearly 70 percent of consumers say they distrust advertising? That’s not just billboards, print ads, or commercials, either. PPC—Google Ads and Facebook Ads, to name a few—faces just as many challenges as traditional advertising, if not more. That’s because digital ads […]

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Unleash Exciting Content for Tame Industries

How Content that Focuses on Users Helps You Stand Out From Crowded, Generic Industry Competition There’s an unspoken assumption that content writers can come up with amazing content that will wow readers and win big, no matter the industry. But not everyone wants to acknowledge that some industries, despite their importance, usefulness, or commonality, are […]

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Rough web design sketches with bright colours show different menus and page layouts, drawn in pen and coloured with bright watercolour paint.

Building Better Multilingual Websites

How Smart Web Design and Architecture Planning Supports Multilingual SEO Success for Your Business The biggest impact Internet connectivity has had on civilization is how it connects people from around the globe. Naturally, this presents one major challenge for websites on a global scale: not everyone speaks the same language. That’s where multilingual sites come […]

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A Google sign sits on top of one of their office buildings.

Call a Medic! A Closer Look at the Latest Google Update

Understanding the Impact of Google’s Most Recent Algorithm Update And How it Affects Your Business Did your search rankings plummet overnight? If you’re reading this, chances are Google’s latest algorithm update impacted you in some way. These semi-regular tweaks and fixes occur without warning and are rarely commented on by Google in any sort of […]

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You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

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A variety of flavoured donuts colourfully decorated in a box.

Locally Sourced SEO Success

Why Your Small Business Can’t Afford to Skip Local SEO Marketing To make the best donuts on this side of the Ottawa River you have to follow a recipe without skipping an ingredient. The same principle applies for business management. Too often the things that can help your business are neglected. Whether you’re just starting […]

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