A man with a guitar stands in front of a well-worn amplifier.

Using PPC to Amplify Your Message

Paid Ads Aren’t Just About Making a Sale As a business owner, do you ever feel that all your efforts to get your brand out there are hopeless? Let’s face it, we all have those moments of self-doubt. The constant grind of running a business adds up, and when those moments of self-doubt arise, it […]

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A Google image search results page.

Google Brings Shoppable Ads to Google Images

New Product Promotion Format Put Ads in Image Search Results Google recently announced a new format for ads on Image Search, letting retailers highlight multiple products for sale within a single sponsored ad. Citing a recent study that showed that Google “is the first place US shoppers go to discover or find a new brand […]

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Google Doesn’t Use Click-Through Rate as a Search Ranking Factor

Debate Over CTR Data Continues Amongst SEO Specialists, Google Weighs In The debate over click-through rate (CTR) data continues amongst SEO specialists, with recent developments and claims prompting Google to weigh in on the topic. Britney Muller from Moz found a Google developer page that seemed to imply that Google uses CTR data as a […]

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Google My Business Opens New Spam Report Form

New Feature Gives Users a Way to Report Misleading or Fraudulent Info on Business and Map Listings Google’s rolled out a solution for reporting fraudulent activity related to both Google Maps and Google My Business. This solution, the Business Redressal Complaint Form, is designed to give users a way to submit complaints about “misleading information […]

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How to Market Your Brand to a Younger Audience

Ditch the Millennial and Gen Z Labels and Focus Your Digital Marketing On What Matters Millennials get a lot of criticism for a wide variety of things outside their control, with headlines complaining about everything from their love of avocados to how they’re supposedly “killing” every other traditional industry. The thing is, for all the […]

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Do You Have a Bad Reputation?

Using Local SEO Services to Support Online Reputation Management Running a business is one of the hardest challenges you can take on. Simply starting a business means accepting some sacrifices and a significant investment of your time and energy. Stability, success, and security are not guaranteed. These days, your business needs every advantage it can […]

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