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Facebook Introduces Tools to Make Video Ads Easier

New Video Creation Kit Features Simplifies and Streamlines Ad Creation Video ads are about to get a whole lot easier to produce on Facebook thanks to new features and tools added to the platform’s Video Creation Kit. Facebook’s Video Creation Kit was introduced in 2018 and lets users create video ads using short video clips […]

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Google Announces June 2019 Broad Core Algorithm Update

New Google Algorithm Update Confirmed, Google’s Advice Remains the Same: Make Good Sites On June 2, 2019, Google’s Search Liaison Danny Sullivan announced a broad core algorithm update would start rolling out today, June 3, 2019: Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called […]

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MacBook pro sitting open on a patio table with Google visible on the screen.

Google Talks Top 3 SEO Factors

Relevant Info, Good Content, and Performance All Key Factors to Consider Back on May 15, 2019, the Google Webmasters YouTube channel launched the first in a series of “SEO Mythbusting” videos, hosted by Google’s Martin Splitt and guest Juan Herrera of Angular GDE. In the video, Herrera asked Splitt about the top 3 SEO factors […]

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Man making a search on a smartphone.

Google Goes Mobile-First When Indexing New Sites

Mobile-First Indexing Enabled by Default for All Sites Starting July 1, 2019 We all knew this was coming: after years of talk about Google’s index prioritizing mobile-friendly sites, it’s finally happening. As of July 1, 2019, Google’s indexing will be mobile-first for all new websites and domains. According to Google, this change applies to new […]

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Facebook Replaces Ad Relevance Score With 3 Relevance Diagnostics

New Approach to Relevance Gives More Info to Paid Advertising Specialists and Marketers Facebook is replacing the “Relevance” score in its ad platform with three relevance diagnostics that measure an ad’s quality, the engagement it’s receiving, and the expected conversion rate compared to ads that are also targeting your target audience. If you’ve spent any […]

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An iPhone's browser open to Facebook, sitting next to a MacBook's keyboard.

Facebook Ads Gets Consumer-Focused Clear History Tool

New Tool Will Let Users Clear History on Facebook, Offer Greater Transparency for Marketing Data and Facebook Ads Have you ever searched for something on Amazon or another online store then watched, mildly creeped out, as Facebook Ads suddenly start promoting exactly what you looked for? It’s a little disconcerting–and Facebook agrees. That’s why they’re […]

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