Boost your business with more effect web marketing strategies like ppc advertising.

Why You Need Landing Pages for Successful Web Marketing

Help Direct Your Audience to What They’re Looking for and Boost Business with Increased Conversion Rates You might be surprised to learn that a landing page is not the same as the home page for a website. A website normally has multiple web pages that visitors click through if they have the time and the […]

Read more
Website marketing companies recommend a few simplifications in your site's coding and backend to improve speed and responsiveness.

The Need For (Digital) Speed

How and Why You Should Speed Up Your Website with The Help Of A Website Marketing Company No one likes waiting for a slow website to load. Most users won’t wait for a slow website to load, and will instead find what they’re looking for elsewhere. Meanwhile, that poor, slow website will have lost another […]

Read more

Full-Service Design and Development with Edgewater Pools

How Design, Code, and Content Work Together to Create Stunning Tailor-Made Solutions There’s a joy in creating something special, especially if you’re creating something you know others are going to enjoy. As a digital marketing agency, we know the value of creating something tailor-made to a client’s needs and desires, top to bottom. But it’s […]

Read more
Content marketing and storytelling go hand-in-hand and offer massive benefits for your brand.

What You Need to Know About Content Marketing That Sells a Story

How Brand Storytelling Captures Your Audience’s Attention and Demands Engagement As author Philip Pullman once said, “After nourishment, shelter and companionship, stories are the thing we need most in the world.” It’s a big statement, but one that rings true. Storytelling engages with people, and invites them to partake, identify, and enjoy. We see ourselves […]

Read more
Content marketing is in for 2017

Content Marketing is In for 2017

Businesses large and small are shifting their focus from traditional ad campaigns to content marketing strategies Watch out, banner ads—content marketing is here to stay, and is proving to be a preferred choice among marketers and consumers. Content marketing is reaching audiences through various channels with engaging quality content such as blogs, news articles, social […]

Read more
SEO marketing is now going hand in hand with UX, optimizing websites and content based on user behaviour.

Why Google is Obsessed with You

How User Experience Plays a Key Role in SEO Marketing SEO marketing is now more user-focused thanks to Google’s obsession with user experience (UX). Google now takes into account websites that don’t meet user needs by demoting them in the rankings. To earn Google’s approval these days and to avoid being kicked off the search results […]

Read more