Microsoft Launches Responsive Search Ads Beta to All Advertisers

Microsoft Now Enables RSAs to Advertisers Microsoft Advertising globally opened responsive search ads, allowing all advertisers to start testing responsive search ads in their Microsoft Advertising accounts. Responsive search ads (RSA) were initially introduced by Google last year. The system serves up a combination of headlines and descriptions provided by the advertiser.  What Are Responsive […]

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Yelp Adds Personalization Feature to Customize User Search Results

Personalize Yelp Results Based on Diet and Lifestyle Needs Yelp has introduced a new personalization feature that will display custom search results based on a user’s general preferences. Prior to the change, everyone would see the same results based on their location. But now, those who take a couple of minutes to indicate their preferences […]

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Instagram to Allow Users to Report Misinformation

Instagram’s New Misinformation Reporting Option to Reduce Platform Scam Instagram is testing a fresh new option that will allow users to report misinformation on the platform, in the latest attempt by Facebook to slow the spread of false and misleading content across its platforms. The tool will be available to all users by the end […]

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Microsoft Diversifies Advertising Platform with PromoteIQ Acquisition

Microsoft Acquires Marketing Tech Startup PromoteIQ To Empower Retail Clients Microsoft maintains its growth and is refining its B2B focus by acquiring vendor marketing technology firm, PromoteIQ. PromoteIQ’s platform allows retailers to build, launch, and scale vendor marketing programs on their eCommerce website with the goal of generating incremental revenue. As part of the acquisition, […]

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Is Content Still King?

When it Comes to Content Marketing, Focus on Quality, Not Quantity A few years back, a certain phrase started popping up more and more frequently: “Content is king!” Back in 2016, many businesses shifted towards content marketing as a way to reach their audiences. Where blogs were once just a way to get much-needed keyword […]

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What is Inbound Marketing?

A Fresh, Client-Focused Approach that Benefits Your Brand With so many online opportunities and an abundance of information available at their fingertips, buyers today are more empowered than ever before. They can search for reviews, detailed specs, pricing comparisons, and product features at any time of the day with just a few clicks. And thanks […]

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