Google Talks: Improving Content Focus

Google Offers Up Advice for Improving Content

From Proper Use of Headings to Interstitials – Google Talks Improving Content Focus As what we can only assume is an early Christmas present, Google has offered up some sound advice for improving web content. During a recent Webmaster Hangout this week, Google’s Webmaster Trends Analyst, John Mueller, was asked how content marketers can go […]

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Google Maps Named the Most Dominant Tool for Local Search

Google Followed by Yelp and Facebook Found to be Leaders in Local Search It should come as no surprise that Google Maps has been named the most dominant tool for local search, according to a recent survey from Brandify. The survey, which gathered data from 1,000 male and female respondents living in the U.S, found […]

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Your First Step as a Business Owner? Choosing Metrics

How to Choose the Right Primary Metric For your Business – And How These Metrics Apply to PPC When you start a company, you generally have a vision of where you want it to go, or how you want it to be. Having this vision allows you to make decisions quickly, knowing that it will […]

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An In Depth Look At Google’s Most Recent Colossal Update BERT

Answering Every Question You Ever Had About BERT Following the announcement and roll out of BERT, Google’s most recent massive algorithm update that has become a gamechanger in the field of search, some mystery still remains regarding what BERT will mean for marketers and SEO teams. To help clear up any confusion, we’ve answered some […]

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Facebook Launches New Brand Safety Tools for Advertisers

Facebook Gives Advertisers More Control in Light of Political Ad Controversy In an effort to provide advertisers with more control over the content where their ads appear after facing criticism for its political ad policy, Facebook has announced that it will be launching a new set of brand safety tools. According to Facebook, these new […]

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BERT Explained – Everything You Need to Know About Google’s Biggest Update in 5 Years

Major Google Algorithm Change to Affect 10% of all Search Inquiries Google’s most significant update in 5 years is here and revolutionizing the way the search engine understands search terms and user intent, leading to more relevant results for users. Described as “one of the biggest leaps forward in the history of Search,” Google’s recent […]

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