Searcher Intent is Your Golden Ticket to Effective Content Marketing

How to Build A Content Marketing Strategy to Reach Your Target Audience Do you know what your audience is searching for and why? Understanding user intent is the first, and one of the most important steps towards developing an effective search engine optimization (SEO) and content marketing strategy. Having a solid grasp on the different […]

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You’ve Got the Leads, Now What?

Tips to Help Boost Your Conversion Ratings Timing is everything, especially when it comes to sales. Connecting with a prospect too early can hinder the sale if they aren’t ready to pull the trigger while waiting too long can push them into the arms of your competitor. But since timing cannot be boiled down to […]

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Mobile Conversions Rising, But Desktop Conversions Remain Significantly More Valuable

Study Finds That Consumers Prefer Making Purchases Via Desktop Rather Than Mobile While mobile devices continue to be the preferred way to access the internet and consume content, a recent study has found that mobile ad clicks and conversions are far less valuable than desktop. The study carried out by digital marketing agency AccuraCast, found that […]

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Google Tests Out Removal of URLs From Search Results

URLs Begin Disappearing in Google Searches It seems as if the appearance of URLs in Google search results could very soon be a thing of the past. This according to a Reddit user who noticed the change and shared a screenshot of a search that showed just the names of sites appearing in search results. […]

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The Importance of Optimizing SEO For Voice Search

Tips for Mastering Voice Search As technology and search algorithms constantly change and evolve, it’s no secret that staying current with developing trends is no longer optional for digital marketers. So, what’s the latest and greatest untapped opportunity for optimizing SEO that marketers should be taking advantage of? We’re talking about voice search. According to […]

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Google Algorithm Change Puts the Spotlight on Original News Reporting

New Google Search Rater Guidelines to Support Journalists and Publishers Does Google ever sleep? Not likely, considering every other day it seems like new search updates are being announced. Two weeks before the September 2019 Core Update, the search engine giant announced an algorithm change focused on highlighting original news reporting and journalism in search […]

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